ABOUT AMBER

Pleasure to Meet You

I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this marketing, communications, and strategy company since 1997.  My team and I are  dedicated to helping our clients build a strong marketing communications foundation to increase their reach, maximize their impact, and meet their business goals.

Occasionally, I take on projects simply because they move me, inspire me, or present intriguing opportunities. Some of my more interesting adventures have included hanging out with truckers and Harley Davidson dudes to gain customerinsights for a new toolbox startup, devising volunteer recruitment and retention strategies for an L.A. nonprofit, teaching workshops on effective communications to a ballroom full of financial service professionals and founding TEDxPasadenaWomen.

I’m always looking for the next challenge, whether it’s trying a new hiking trail, embarking on a collaborative venture with another company, or helping our clients pave the way to their future. Whatever the task at hand, my team uses everything in our evolving integrated marketing and communications tool box to help our clients understand their audiences and what motivates them, clarify what needs to be communicated and identify the best way to serve up that message for maximum impact.

Lingo clients are international companies, small business owners, executives and individuals who know marketing matters, words can change the world, and strategy is where everything starts. If you’re one of our kind, let’s talk!

The Lingo-ist

Here are a few of Amber's recent blogs for The Lingo-ist

Talking to the Enemy

Whether it’s the questionable behavior of a senior partner, running into another candidate for the job you want, or crossing paths with someone pitching the same account you just pitched, speaking with the enemy can be a tough challenge. Rather than seeing red,...

Is that a “Yes” or a “No”?

I’ve been doing a lot of thinking lately about the costs and benefits of binary questions and binary answers when it comes to effective communication. While a simple “yes” or “no” may be the most direct way to respond to a question, it isn’t always all you need. On...

Watch it! How Observation Helps Communication

Observation is a key element in any good communicator’s toolkit. Seeing signs of interest, discomfort, or comprehension can guide your words, alter your plans, and shift your agenda. But if you aren’t actively looking for the way your audience is responding, you can...

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