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The Business of LanguageThe Language of Business
Whether you’re an executive, a new manager, or starting your first “real” job, finding the right words can be tricky. Language and leadership coaching can help you make your case, lead your team, and more effectively do your job.
WHO WE ARE
Thanks for checking us out! I’m Amber Nelson, the ringleader here at The Lingo Institute. I’ve been happily building this marketing, communications, and strategy company since 1997. My team and I are dedicated to helping our clients build a strong marketing communications foundation to increase their reach, maximize their impact, and meet their business goals. Occasionally, I take on projects simply because they move me, inspire me, or present intriguing opportunities. Some of my more interesting adventures have included hanging out with truckers and Harley Davidson dudes to gain customer insights for a new toolbox startup, devising volunteer recruitment and retention strategies for an L.A. nonprofit, teaching workshops on effective communications to a ballroom full of financial service professionals and founding TEDxPasadenaWomen.
WHO WE’VE WORKED WITH
The Lingo-ist BlogEvery Tuesday Amber shares communication insights and inspirations in her blog, The Lingo-ist. Sign up below for delivery straight to your inbox.
Whether it’s the questionable behavior of a senior partner, running into another candidate for the job you want, or crossing paths with someone pitching the same account you just pitched, speaking with the enemy can be a tough challenge. Rather than seeing red,...
I’ve been doing a lot of thinking lately about the costs and benefits of binary questions and binary answers when it comes to effective communication. While a simple “yes” or “no” may be the most direct way to respond to a question, it isn’t always all you need. On...
Observation is a key element in any good communicator’s toolkit. Seeing signs of interest, discomfort, or comprehension can guide your words, alter your plans, and shift your agenda. But if you aren’t actively looking for the way your audience is responding, you can...